SUGGESTED MAILING PLANS

NOTES ABOUT THIS PAGE:

  • THESE MAILING PLANS NEED TO BE TAILORED TO FIT OUR AFFILIATE PARTNERS. I DO NOT BELIEVE OUR SUGGESTED MAILING PLANS NEED TO BE AS AGGRESSIVE AS MICHAEL HYATT’S.

Mailing Plans

Below are three suggested mailing plans based on what works best for you and your audience. Of course, you should mail in a way that respects your audience and does not overwhelm them, so please do tailor any of the below plans to best fit your audience.

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Mailing Plan 1 – Robust

Total Emails: 17

6 – Entire List, 4 – Unopens, 7 – Segments/Engaged Contacts

Sept. 13 – Send Productivity Assessment to entire list
Sept. 15 – Send assessment to unopens
Sept. 18 – Send assessment with new angle to non clicks
Sept. 20 – Time is running out for assessment to entire list (minus optins)
Sept. 21 – Last chance for assessment to unopens
Sept. 22 – Send webinar promo to entire list
Sept. 24 – Webinars beginning tomorrow to unopens
Sept. 25 – Cart open to entire list
Sept. 26 – Between webinars to entire list
Sept. 27 3p – Last chance for webinars to non-clicks of previous webinars
Sept. 28 AM – Last chance for webinar – unopens of previous email
Sept. 28 PM – Tomorrow is cart close to engaged contacts
Sept. 29 7a ET – Cart Closes tonight to entire list
Sept. 29 1p ET – Less than 12 hours until cart close – engaged contacts
Sept. 29 7p ET – Last chance before cart close – engaged contacts
Sept. 30 12a ET – “You missed it” – Cart closes Midnight Pacific – engaged contacts
Sept. 30 2:15a ET – Cart closing in less than 1 hour – engaged contacts

Mailing Plan 2 – Moderate

Total Emails: 11

3 – Entire List, 4 – Unopens, 4 – Engaged Contacts

Sept. 13 – Send Productivity Assessment to entire list
Sept. 15 – Send assessment to unopens
Sept. 18 – Send assessment with new angle to non clicks
Sept. 21 – Last chance for assessment to unopens
Sept. 22 – Send webinar promo to unopens
Sept. 25 – Webinars starting today to entire list
Sept. 27 3p – Last chance for webinars to non-clicks of previous webinars
Sept. 28  4p – Last chance for webinar – unopens of previous email
Sept. 29 7a ET – Cart Closes tonight to entire list
Sept. 29 7p ET – Last chance before cart close – engaged contacts
Sept. 30 12a ET – “You missed it” – Cart closes Midnight Pacific – engaged contacts

Mailing Plan 3 – Relaxed

Total Emails: 8

3 – Entire List, 3 – Unopens, 2 – Engaged Contacts

Sept. 13 – Send Productivity Assessment to entire list
Sept. 18 – Send assessment with new angle to non clicks
Sept. 21 – Last chance for assessment to unopens
Sept. 22 – Send webinar promo to unopens
Sept. 26 – Between webinars to entire list
Sept. 28  4p – Last chance for webinar – unopens
Sept. 29 7a ET – Cart Closes tonight to entire list
Sept. 29 7p ET – Last chance before cart close – engaged contacts